A next-generation clear aligner brand introduces a modern, accessible approach to confident smiles
With Alden Richards as its official brand ambassador, Specialign Clear Braces marked a major milestone at its much-anticipated media launch, unveiling a smarter and more discreet approach to orthodontic care for the modern Filipino lifestyle. The event was held at Terraza Martinez, Shangri-La The Fort Taguig on Thursday, January 8, 2026.
The event gathered members of the media, dental professionals, influencers, and Specialign users for an exclusive preview of how the brand is reshaping clear aligner treatment in the Philippines. Specialign emphasized its commitment to innovation, comfort, and confidence—offering a clearer, more convenient alternative to traditional braces.
Built with precision-driven technology, Specialign Clear Braces delivers predictable results while maintaining comfort and aesthetics. With personalized treatment planning and seamless aligner transitions, Specialign enables minimal disruption to daily routines, making it ideal for young professionals and adults seeking a discreet, effective solution.
Guests also experienced an in-depth brand presentation that walked them through the full Specialign journey—from consultation to treatment completion—highlighting the system’s advanced features and patient-centered design.
As part of its campaign, Specialign Clear Braces proudly introduces Alden Richards as its brand ambassador, reflecting the brand’s commitment to confidence, transformation, and accessible modern dental care. Alden’s authenticity, credibility, and strong connection with Filipinos make him the ideal face of a brand created to empower individuals to look and feel their best.
“Since Dr. Gan (Chairman and CEO of Specialign Clear Braces) introduced it to me and he actually spearheaded this project, parang I never really had a doubt with the product since, you know, in the past years having different products under my belt I’ve very cautious on choosing who to partner with. Syempre, hindi naman pwede na kuha lang tayo ng kuha ng brands and at the same time we don’t believe in the vision. But right now with Specialign, this is elevating in different solutions to the smiles of Filipinos everyday since this is the result of thorough studies, doctor-led innovation and at the same time top of the line technology behind how it’s done. This is something new and something very competitive that we can bring to the market especially in the orthodontic aspect of our daily lives so that’s the reason why I said yes and at the same time this is solving a problem kasi in our everyday lives which is our smile. Hindi naman tayo lahat blessed with a beautiful smile di ba? So somehow, in one way or another, we needed help and this is one of the ways we can help those people specially the Filipinos who are in need to improve and upgrade whatever’s wrong with their smiles,” Alden said on why he said yes in endorsing Specialign Clear Braces.
His personal journey of growth and reinvention mirrors Specialign’s vision of providing clear, comfortable, and affordable smile solutions that help people step into new opportunities with greater self-assurance. This collaboration reinforces the belief that a confident smile can spark meaningful change — elevating self-esteem, enhancing one’s presence, and supporting both personal and professional success.
With its official launch, Specialign aims to expand nationwide through partner clinics, making advanced clear aligner treatment more accessible to more Filipinos. Interested patients and dentists may call the Specialign Hotline at 02-88725446 or check the social media pages.
Alden Richards Partners with Specialign Clear Braces to Advance Clear Orthodontics
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